Firmly implement the globalization strategy

（以下内容从招银国际《Firmly implement the globalization strategy》研报附件原文摘录）
迈瑞医疗(300760)
Bloomberg reported (15 Apr) that the European Union is set to launch an IPIinvestigation into China’s procurement of medical devices, seeking to addressconcerns about the policy’s unfair favouritism towards domestic suppliers in China.According to anonymous sources, the investigation could be announced as earlyas mid-April and may result in restricting Chinese companies’ access to tenders inthe EU. In May 2023, the US-European Union Trade and Technology Council(TTC) issued a statement indicating that the US and EU were exploring possiblecoordinated actions to address China’s non-market policies and practices.
The International Procurement Instrument (IPI) regulation acts as a newtool to tackle market protection in public procurement by third countries.Under the IPI, the European Commission can initiate an investigation into anon-EU country’s practice if it recurrently undermines EU companies’ accessto its procurement market. Upon initiation, the Commission will invite the thirdcountry concerned to enter into consultations and seek to eliminate or remedyany restrictive practices. The investigation can be suspended at any time if thethird country takes satisfactory corrective actions. Otherwise, the EuropeanCommission will adopt an IPI measure in the form of a score adjustment or anexclusion of tenders. The IPI measure applies to procurement contracts of atleast EUR15mn for works and concessions, and EUR5mn for goods andservices, which expires after 5 years but may be extended for a further 5 years.
The IPI regulation allows room for mediation. China is an importantmarket for global medical device players. Revenue from China accountedfor 13% of Siemens Healthineers’ total revenue in FY23. Moreover, a majorityof medical device MNCs have established factories in China and complied withthe identity of domestically-produced medical devices which enables them toaccess to China’s government procurements. Therefore, we believe that theprimary objective of the IPI investigation is to foster reciprocal access tointernational markets, rather than incurring losses for both parties involved.Given that the investigation can extend up to nine months, or even 14 monthsunder justifiable circumstances, there remains a degree of uncertaintysurrounding the outcome of the IPI process.
Limited impact on Mindray’s business. Mindray’s revenue from Europeaccounted for 5.9% of its total revenue in 1H23, which is relativelymodest. Additionally, Mindray does not hold any individual EU tenders withcontract values exceeding EUR5mn. Furthermore, markets outside of Europeand America account for a significant portion of global medical device demand;for instance, Siemens Healthineers' revenue from regions outside the US andEMEA constituted 33% of its total revenue in FY23. Consequently, we believethat there is considerable potential for Mindray to further expand its businessin markets beyond America and Europe.
Maintain BUY. We maintain our TP of RMB383.43 based on a 9-year DCFmodel (WACC: 9.0%, terminal growth rate: 3.0%).