Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
Stock Code: 300413 Stock short name: Mango Excellent Media Announcement No.: 2026-019
Mango Excellent Media Co., Ltd.
Summary of 2025 Annual Report
I. Important Note
This summary of annual report comes from the full text of our annual report. Investors should carefully read the full text of our
annual report published in the media designated by the China Securities Regulatory Commission (the “CSRC”), to fully
understand our results of operation, financial position and future development plan.
All directors attended the meeting of the Board of Directors reviewing this Report.
Audit opinion of Pan-China Certified Public Accountants LLP: Unmodified Opinion.
Note about modified opinion
? Applicable ? N/A
The Company was unprofitable upon listing and has not yet achieved profitability
? Applicable ? N/A
Proposal for profit distribution or transfer of capital reserve to share capital for the reporting period considered by the Board of
Directors
? Applicable ? N/A
According to the profit distribution proposal approved by the Board of Directors, the Company will distribute a cash dividend of
RMB2.6 (tax inclusive) per 10 shares to all shareholders on the basis of 1,870,720,815 shares, without distributing any bonus
shares or transferring any capital reserve to the share capital.
Proposal for distribution of profits to the preferred shareholders for the reporting period adopted by the Board of Directors
? Applicable ? N/A
II. Basic Information of the Company
Stock short name Mango Excellent Media Stock code 300413
Stock exchange on which the
The Shenzhen Stock Exchange
shares are listed
Contact person and contact
Board Secretary Securities Affairs Representative
information
Name ZHANG Zhihong ZHOU Yong
Golden Eagle TV Culture City, Golden Eagle TV Culture City, Changsha,
Office address
Changsha, Hunan Hunan
Fax (0731) 82897962 (0731) 82897962
Telephone (0731) 82967188 (0731) 82967188
Email mangocm@mangocm.com mangocm@mangocm.com
Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
As the only state-controlled long-video new media platform in the A-share market, the Company serves as a key reform
achievement of Hunan Broadcasting System in implementing the national strategy for in-depth media integration issued by the
central authorities. It has been recognized as one of the first National Pilot Entities for Radio and Television Media Integration by
the National Radio and Television Administration, and has been listed in the Top 30 National Cultural Enterprises for six
times.Leveraging its Mango-featured media integration ecosystem, the Company actively explores effective mechanisms for the
integration of culture and technology. Centering on Mango TV, its online video platform, and focusing on full-industry chain
control and ecological collaboration, it has built an ecological matrix featuring "one network connection and multi-point linkage".
The Company is committed to building a digital and intelligent mainstream new media platform with global communication
reach, influence and competitiveness.The Company’s core businesses cover three major segments: Mango TV online video
business, new media interactive entertainment content production, and content e-commerce.
This segment covers advertising, membership and operator businesses. Relying on abundant content copyright resources and
exclusive broadcasting strategies, the membership business attracts target audiences to subscribe through diversified promotion
campaigns and channel expansion. Centering on high-quality content, the advertising business fully explores the marketing value
of IPs and provides a wide range of advertising products and services, including title sponsorship, product placement, pre-roll ads
and mid-roll ads. Giving full play to its licenses and content advantages, the operator business cooperates with
telecommunications carriers and cable TV operators to obtain revenue sharing from on-demand content services.
This segment encompasses content production and operation, artist management, music copyright, IP derivatives and other
businesses.The content production and operation business generates revenue through the creation and distribution of variety
shows, TV dramas, children’s animations and other film and television programs, as well as content operation and copyright
distribution.The artist management business builds a diversified and well-rounded artist talent pipeline, forming a complete
commercial ecosystem covering film and variety show appearances, commercial performances and brand concerts.Leveraging its
long-accumulated and continuously enriched music resources, the music copyright business carries out copyright licensing
services.The IP derivative business develops multi-dimensional IP derivative products and builds offline brands such as M-CITY,
study tour programs and Maiji.
This segment leverages the Company’s strengths in high-quality media creativity, content production and artist resources.
Through multiple channels including mobile applications, smart large screens, mini-programs and live streaming rooms, it
Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
conducts integrated communication and targeted marketing to guide consumer demand and drive product sales.Xiaomang
E-commerce is committed to building a consumption platform featuring emotional value. It focuses on the integration of IP
content and e-commerce businesses, explores innovative commercialization paths for Mango IPs, and establishes a closed-loop
business model ranging from video content viewing to interactive consumption. On the basis of consolidating its traditional
businesses, Happigo deeply connects with origin places of goods, builds a content matrix for Suyuan product traceability , and
vigorously promotes the development of self-operated brands.
(1) Major Accounting Data and Financial Indicators for the Last Three Years
Did the Company need to retrospectively adjust or re-state accounting data of prior accounting years?
?Yes ?No
Unit: Yuan
Change from
End of 2025 End of 2024 End of 2023
Previous Year End
Total Assets 33,171,867,484.43 32,530,165,142.43 1.97% 31,422,386,654.49
Net Assets Attributable to
Shareholders of the Listed 23,368,627,338.67 22,488,957,025.14 3.91% 21,492,422,786.43
Company
Change from
Previous Year
Operating Revenue 13,813,480,305.41 14,079,689,573.23 -1.89% 14,628,016,301.84
Net Profit Attributable to
Shareholders of the Listed 1,227,146,306.33 1,364,348,174.20 -10.06% 3,555,705,558.90
Company
Net Profit Attributable to
Shareholders of the Listed
Company (Deducting 1,152,484,059.34 1,644,849,888.65 -29.93% 1,695,473,001.05
Non-recurring Gains and
Losses)
Net Cash Flow Generated
from Operating Activities
Basic Earnings per Share
(yuan/share)
Diluted Earnings per Share
(yuan/share)
Weighted Average Return on
Net Assets
(2) Quarterly Major Accounting Data
Unit: Yuan
Q1 Q2 Q3 Q4
Operating Revenue 2,900,344,772.02 3,063,338,557.67 3,099,444,315.33 4,750,352,660.39
Net Profit Attributable to
Shareholders of the Listed 378,811,611.91 384,585,839.03 252,473,958.70 211,274,896.69
Company
Net Profit Attributable to
Shareholders of the Listed
Company (Deducting
Non-recurring Gains and Losses)
Net Cash Flow Generated from
-216,567,042.85 676,635,781.89 214,250,148.13 509,374,493.26
Operating Activities
Whether the above financial indicators or their aggregate values differ materially from the relevant financial indicators disclosed
Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
in the Company’s quarterly reports and semi-annual reports
? Applicable ? N/A
(1) Table of Number of Ordinary Shareholders and Preferred Shareholders with Restored Voting Rights, and
Shareholding Details of the Top 10 Shareholders
Unit: Shares
Total number
Total number
of preferred
Total number of preferred Total number
Total number of shareholders
of ordinary shareholders of
ordinary shareholders with voting
shareholders with voting shareholders
as at the end of the rights restored
as at the end 54,721 68,623 rights restored 0 0 holding 0
month preceding the as at the end
of the as at the end special voting
annual report of the month
reporting of the rights (if
disclosure preceding the
period reporting applicable)
annual report
period
disclosure
Top 10 Shareholders (Excluding shares lent through refinancing)
Pledged, marked or frozen
Number of
Shareholder Shareholdin
Shareholder Name Number of Shares Held Restricted
Nature g Ratio
Shares Held Status Quantity
Mango Media Co., State-owned 849,019,732.0
Ltd. corporation 0
China Mobile
State-owned
Capital Holding Co., 7.01% 131,188,792.00 0 N/A 0
corporation
Ltd.
Hunan Caixin
Jingguo Equity
State-owned
Investment 5.01% 93,647,857.00 0 N/A 0
corporation
Partnership (Limited
Partnership)
Hong Kong
Overseas
Securities Clearing 1.65% 30,874,901.00 0 N/A 0
Legal Person
Company Limited
National Social
Security Fund Others 0.90% 16,747,597.00 0 N/A 0
Portfolio 118
National Social
Security Fund Others 0.85% 15,885,463.00 0 N/A 0
Portfolio 112
Industrial and
Commercial Bank of
China Limited - Others 0.67% 12,474,121.00 0 N/A 0
Huatai-PineBridge
CSI 300 ETF
Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
Industrial and
Commercial Bank of
Others 0.63% 11,778,892.00 0 N/A 0
China Limited - E
Fund ChiNext ETF
China Life Insurance
Company Limited -
Others 0.51% 9,599,314.00 0 N/A 0
Universal - China
Life Ruian
Industrial Bank Co.,
Ltd. - ICBC Credit
Suisse Cultural and Others 0.48% 9,024,900.00 0 N/A 0
Sports Industry
Equity Fund
Description of related party Mango Media Co., Ltd., the controlling shareholder of the Company, has no related-party
relationships or persons acting in relationship or concerted action relationship with other top 10 shareholders, and it is
concert among the above unknown whether or not there is a related-party relationship or concerted action
shareholders. relationship among other top 10 shareholders.
Share lending via refinancing by holders of 5% or more of the shares, top 10 shareholders and top 10 unrestricted shareholders
? Applicable ? N/A
Changes in top 10 shareholders and top 10 unrestricted shareholders compared to the previous period due to lending or return of
shares via refinancing
? Applicable ? N/A
Whether the Company has made any arrangement for voting right differences?
?Yes ?No
(2) Total preferred shareholders and shareholdings of top 10 preferred shareholders of the Company
There was no shareholding of shareholders of preference shares during the reporting period.
(3) Disclosure of the ownership and control relationship between the Company and the actual controller in the form of
a block diagram
Hunan State-owned Cultural Assets Supervision and
Administration Commission
Hunan Broadcasting System Co., Ltd.
Mango Media Co., Ltd.
Mango Excellent Media Co., Ltd.
\
Mango Excellent Media Co., Ltd. Summary of 2025 Annual Report
? Applicable ? N/A
III. Significant Matters
None
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